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Paramore’s Hayley Williams is launching temporary hair colour pastes

Poser Paste is available to pre-order.

Paramore’s Hayley Williams is launching a temporary hair dye line, made up of bright, bold colours that disappear after one wash.

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Poser Paste is the singer’s latest hair dye offering, described as: ‘obnoxiously beautiful styling paste in the brightest, boldest colours’.

The paste comes in orange, blue, pink and yellow and the colours are buildable and mixable to create custom shades.

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Made with high-quality pigments, it’s claimed the product will show up on even the darkest of hair.

Each pot costs $17.99 (£13.77) and can be shipped to the UK. You can pre-order Poser Paste over at Hayley’s hair colour brand, Good Dye Young.

Orders will ship on October 16.

Hayley – known for her ever-changing hair colour – first launched her vegan-friendly line of hair dyes, back in 2016, with her hair and makeup artist Brian O’Connor.

She told InStyle she created Poser Paste so people with 9-5 jobs could “play around on the weekend and then go back to work without having to bleach or dye their hair right back.”

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“It was important to give people the option of just trying it out, having a good time, and changing up their look more often,” she told the mag.

“In the past, Brian and I have dyed my hair a billion different colors within a short period of time. This is so nice because I can go home, wash it right out, and be ready for a totally different color tomorrow.”

Twenty One Pilots‘ Josh Dun officially joined Good Dye Young as a brand ambassador back in April this year.

Paramore will tour the UK in January 2018. Dates are:

January 11, Cardiff, Motorpoint Arena

January 12, London, The O2

January 14, Birmingham, Genting Arena

January 19, Manchester Arena

January 20, Glasgow, SSE Hydro

http://link.brightcove.com/services/player/?bctid=40008673001

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