'Newman' was designed by the company who made the props for Warhorse
Paul McCartney has teamed up with a robot in the video for his new song, ‘Appreciate’.
Click above to watch the Andre Chocron-directed promo, which sees the former Beatles man alongside a robot called Newman, who is on patrol in a museum full of humans.
Speaking about the video, McCartney commented: “I woke up one morning with an image in my head of me standing with a large robot. I thought it might be something that could be used for the cover of my album ‘New’ but instead the idea turned out to be for my music video for ‘Appreciate’. Together with the people who had done the puppetry for the worldwide hit War Horse we developed the robot who became Newman.” Newman was designed by Mervyn Millar and Ed Dimbleby for Significant Object Ltd. puppetry company.
Last month local authorities in Ecuador and the Ecuadorian Beatles fanclub teamed up to create a giant monument to Paul McCartney to mark his first ever concert in the South American country. To mark his performance at the Estadio De Liga in Quito, the logo from McCartney’s 2013 album ‘New’ was recreated on the Pichincha Mountain, where it could be seen from much of the city. Taking place at 2,800 metres above sea level, the Quito show was the highest concert McCartney has ever performed.