“My hope is that if there are kids being bullied, and there are, maybe by listening to this song and watching this video, they might just think it’s not as bad"
Paul McCartney has released a new short film for his latest single ‘Who Cares’, starring Emma Stone. Check it out below.
Taken from his acclaimed 2018 album ‘Egypt Station’, the ambitious and emotive video was shot on 65mm Kodak Film with Panavision Cameras and comes loaded with “a message of universal positivity”.
“My hope is that if there are kids being bullied, and there are, maybe by listening to this song and watching this video, they might just think it’s not as bad,” said McCartney of the film. “That it’s the kind of thing you can just stand up to and laugh off and get through.”
The video was made in partnership with charity Creative Visions, as well as Subtractive Inc., Facebook, Enso, Artemis Rising Foundation and the Blue Chip Foundation to launch #WhoCaresIDo.
After raising awareness of the message of the track and video, #WhoCaresIDo will then provide viewers “with tools to take action through a network of experts and partners, empowering people to treat others with support and kindness”.
“Millions of people around the world feel silenced, subjugated – bullied – and believe that no one cares,” said Creative Visions Founder Kathy Eldon. “Our intention with this campaign is to put the power of the song to work and inspire us to show up and care–and let others know that we do care.”