Pet Shop Boys have been confirmed as the recipients of the Godlike Genius award at the VO5 NME Awards 2017.
The synth-pop duo will collect the trophy at the ceremony, which takes place at London’s O2 Academy Brixton on February 15. Previous Godlike Genius recipients include U2, Primal Scream, Blondie, The Cure and last year’s winners, Coldplay.
The award recognizes and rewards their hugely successful career, during which they have consistently produced some of the most ambitious, intelligent and bold pop music around.
Since meeting in an electronics shop in Chelsea, Neil Tennant and Chris Lowe have released 13 Top 10 studio albums and 22 Top 10 singles, including ‘West End Girls’, ‘Always On My Mind’ and ‘Go West’. They have collaborated with and influenced an array of music’s biggest stars, such as The Killers, Madonna, Lady Gaga and Daft Punk.
“We’re really happy to win NME’s Godlike Genius award and we’re looking forward to playing at the awards show this year,” Pet Shop Boys said of receiving the honour. The band will close the ceremony with a performance including tracks from throughout their 36-year career.
NME’s editor-in-chief Mike Williams said: “For three decades, Neil Tennant and Chris Lowe have been pushing the boundaries of pop music, releasing a series of consistently excellent singles and albums and working to blur the boundaries between art, music and social commentary.
“Their influence on pop culture is undeniable and the list of artists they’ve worked with is a mini rock ’n’ roll hall of fame. Pet Shop Boys’ stage performances and festival shows are never anything short of spectacular, and we’re honoured that our latest Godlike Geniuses will grace the Brixton stage for an extra-special set of hits to close the VO5 NME Awards 2017.”
They join previously announced performers Bastille, Dua Lipa and Wiley. The latter will receive the Outstanding Contribution To Music award at the event.
The VO5 NME Awards 2017 will be hosted by BBC Radio 1 DJ Huw Stephens. You can still buy tickets for the ceremony by heading here.