Drake has been urged by animal rights group PETA to ditch his association with Canada Goose, after the rapper claimed to have gone vegetarian.
The Canadian megastar made the revelation on online video-game Fortnite, when he told another player during a live-stream that he “[doesn’t] eat meat anymore.” Now, PETA have filed an open letter to the rapper, urging him to also drop his clothing line OVO Clothing’s association with outwear brand Canada Goose.
Writing in an open letter on their website, the organisation say: “Drake’s decision to ditch meat is widely beneficial—to him, to the environment, and, of course, to animals. By not eating them, he’s sparing countless animals torture and death. But there’s one more step that he should take to help prevent animal suffering: He must end the partnership between his company, October’s Very Own (OVO), and Canada Goose immediately.”
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They go on to explain that Canada Goose is “a company that touts a phony respect for the environment yet kills ducks and geese for their down”, and “also uses painful steel traps to catch wild coyotes—who pray to make it back in one piece to their families but instead suffer and are killed in horrible ways so that their fur can go around someone’s neck.”
Drake’s OVO Clothing has released numerous collaborations on outerwear with Canada Goose.
The rapper teamed up with famed Fortnite gamer Ninja as well as Travis Scott and NFL player JuJu Smith-Schuster for the record-breaking live-stream, with Ninja livestreaming the game on his Twitch channel. Drake shared the stream via his Twitter account.
Ninja’s stream went on to break the record for most concurrent viewers, reaching a high of 635,429 viewers. The record was previously 388,000 viewers.