The rapper is reportedly working on one venture called The Real Change Project, which sees him interview high-profile figures in the world of music, sport and politics. The likes of McCartney, Obama, Lady Gaga, Tony Bennett and basketball player Kobe Bryant have all been confirmed so far, reports The Guardian, with live performances also promised.
Deadline report that Pitbull is also working on Pitbull: The Lyfe, a reality TV show following “his world tour, recording sessions, and his life behind the scenes”.
Pitbull, whose real name is Armando Perez, has sold well over five million albums, with Number One hits in more than 15 countries. He recently teamed up with Jennifer Lopez for ‘We Are One (Ole Ola)’, the official anthem of the 2014 World Cup.
The rapper’s single ‘Timber’ prompted controversy with its lyrics: “I have ’em like Miley Cyrus, clothes off/twerking in their bras and thongs.” He also sings: “She say she won’t, but I bet she will.”
Recently, BBC DJ Sara Cox said that hearing Pitbull on Radio 1 makes her “soul weep”.