But NME is having none of it - and we have decided to ignore the embargo and report on the star's London press conference...

PUFF DADDY, aka SEAN ‘P DIDDY’ COMBS, arrived in LONDON for a press conference last week, but record label bosses tried to prevent NME reporting on the event.

P. Diddy, who revealed that his name change was originally a joke which has now stuck, was in town to promote his new album ‘P. Diddy & The Bad Boy Family… The Saga Continues’. The rapper and hiphop mogul recorded the album with various collaborators in the weeks after he was found not guilty of gun possession.

But even though NME was invited to attend the press conference by representatives of P. Diddy/Arista /BMG Entertainment, we were told that nothing could be printed about what P. Diddy said until September 16.

NME has decided to ignore the label’s embargo and report freely on what P. Diddy said at the press conference, which was packed with European media organisations.

For the full story, see this week’s issue, out in London today and nationwide tomorrow (July 11).