The soft drink giants wish to use the track 'Sunrise' - but the band's refusal leads them to soundtrack the ad with a spookily similar piece of music...
PULP have turned down a big money offer from COCA-COLA to use new single ‘SUNRISE’ in a TV advertising campaign celebrating the start of the football season, NME.COM can reveal.
But Coca-Cola used a specially commissioned piece of guitar music, which the band claim sounds spookily similar to the track. Frontman Jarvis Cocker has even complained that the music on the advert sounds like a “bad soft rock version of ‘Sunrise'”. NME.COM understands the advert would have earned Pulp around £100,000.
The band say they accept that the advert’s music is a slightly different arrangement, but claim it has obvious similarities to ‘Sunrise’. Pulp‘s spokesman told NME.COM: “My view is that they have taken a standpoint of composing something just sufficiently different to escape litigation. Had Coca-Cola not approached them they might have thought it was a coincidence. But they actually sent the band a version of the advert on video with ‘Sunrise’ on it.”
A spokeswoman for Coca-Cola UK told NME.COM: “Whenever we make an advert we consider lots of pieces of music. Pulp were one of the bands in the running for the 3pm advert. But it was felt an original piece of music would be better. A piece of music was specially composed which fits the advert really well.”
Asked about Pulp‘s claims of similarities with ‘Sunrise’, she said: “As far as we are concerned, it’s an original piece of music.”
Jarvis Cocker has since seen the broadcast advert, titled ‘3pm’, which prompted him to compare the music to soft rock band Boston.
He told NME.COM that ‘Sunrise’ was inappropriate for the advert because the song was inspired by global domination by multinationals. He said: “The song’s sort of about growing awareness of something different to that. It’s about a feeling of a new dawn and the way people are protesting about things like this, and getting shaken out of their apathy. So to have licensed the song given its lyrical content just seemed like the worst thing to do.”