Rookie girl group PURPLE KISS have dropped an intriguing music video for their new single ‘memeM’, from their third mini-album of the same name.
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The song and album’s title is a spin on the first syllable of the Korean word ‘맴돌다’, which loosely translates to circle or hover. The new visual opens with rapper Yuki opens a door, leading to a dark new world.
The members of PURPLE KISS appear in different settings, from a futuristic room of spinning mirrors, to the inside of a giant statue of a human. “I’m in your head / I’ll dive deeper into your head / I’m in control / Purple is back, I’m gonna control you / Mem Mem in your head,” sing Na Go-eun and Swan.
PURPLE KISS’ third mini-album ‘memeM’ includes a total of seven songs. At least one member of the group helped write or compose every song on the record, except for the intro track.
‘memeM’ marks the rookie girl group’s first official comeback in over six months, and follows the release of their sophomore mini-album ‘HIDE & SEEK’ and its lead single ‘Zombie’, which was co-written by rapper Yuki and CyA.
PURPLE KISS first debuted in March 2021 with their first mini-album ‘Into Violet’, which featured the lead single ‘Ponzona’. They were the first girl group to debut under RBW Entertainment since MAMAMOO in 2014.