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Nick Grimshaw’s BBC Radio 1 Breakfast Show loses half a million listeners

However, the host has increased his younger audience by 130,000

BBC Radio 1 host Nick Grimshaw lost half a million listeners in the first quarter of 2014.

According to Music Week, the radio presenter’s reach fell seven per cent from 5.78 million from 6.29 million at the end of last year – a loss of 510,000.

However, the host – who was given the job to help bring a more youthful audience to Radio 1 – has increased his younger audience by 130,000.

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Earlier this year, it was reported that the host was given a new two-year contract extension to stay on as the host of of the prime-time radio slot.

Since taking over from Chris Moyles in September 2012, Grimshaw initially endured falling ratings. His listenership figures in May 2013 of 5.83 million were the breakfast show’s lowest since 2003. However, they climbed to an average of 6.29 million last year, which was the same as Moyles’ first year as breakfast show host.

Last week (March 3), Grimshaw was taken to hospital after swallowing glass in his drink while on air, but he was unhurt.

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