The ‘Beat For Peace’ music clip is part of the Sudan365 campaign that aims to target a meeting of world leaders at the United Nations in New York on September 24. Watch footage of the video below.
Campaigners are calling on world leaders to prevent a return to war in Sudan ahead of a landmark referendum in January 2011.
“This drum beat has passed from Cairo to Accra, Barcelona, Sydney, Moscow and Tokyo, New York and Los Angeles,” said Coldplay‘s Will Champion. “It is a global cry for our leaders to increase their efforts to prevent widespread conflict returning to Sudan.”