'All I Need' video supports campaign
Radiohead are supporting the campaign against human trafficking via a new promo video.
The band have partnered with the MTV EXIT (End Exploitation and Trafficking) campaign to produce a music video for ‘In Rainbows’ track ‘All I Need’.
The video was directed by Oscar-winning cinematographer, John Seale who has worked on ‘The English Patient’ and ‘Cold Mountain’ and award-winning director Steve Rogers.
The video itself is shown in split screen: one side depicting a day in the life of a young child from an affluent, developed area; the other showing the day in the life of a child being forced to work in a sweatshop.
The music video will premiere on MTV around the world on Friday (May 1).
Speaking about the collaboration and video Thom Yorke explained: “I think it is cool that MTV is taking on this issue. The video is a powerful piece and I hope that the emotion of the song will jump out at people in the context of these images of exploitation.
“I’m proud that the song and the video will help to raise awareness of this issue around the world.”
Also at each of the concerts on Radiohead‘s forthcoming world tour, youth activists belonging to local anti-human trafficking organisations will be distributing key information about trafficking. This follows a similar concert tour collaboration with R.E.M.
Olivier Carduner, USAID‘s Regional Mission Director for Asia, said: “The collaboration with Radiohead will take MTV EXIT to a global audience, expanding the reach of USAID’s partnership with MTV beyond Asia and the Pacific.”