Radiohead new album: a tactic to sell CDs?

Band's management confident fans will buy album after download

Radiohead’s management have suggested that the unique marketing of their new album ’In Rainbows’ was a ploy manufactured to sell more CDs.

Bryce Edge, part of Radiohead’s management team, said that there was an ulterior motive to the pricing.

He told Music Week: “If we didn’t believe that when people hear the music they will want to buy the CD then we wouldn’t do what we are doing.”

Now read NME.COM’s first review of ‘In Rainbows’.

Also, as there is currently no artwork to go with ‘In Rainbows’, NME.COM has created some to fill in the gap. Head to the NME Office blog now and get some free MP3 player/CD-R-friendly artwork.

Also check out NME.COM’s brief history of Thom Yorke, Jonny Greenwood, Phil Selway, Colin Greenwood and Ed O’Brien from their days as On A Friday to Radiohead’s release of ‘In Rainbows’.