Radiohead new album: music industry react to unique release

Experts predict 'In Rainbows' will 'change how people think about music'

Music industry experts are saying the unique way Radiohead’s new album ’In Rainbows’ is being released will revolutionise the way people think about music.

The band have not set a price for the download version of the album, leaving the “price” field blank, to let customers decided how much to pay for it.

Adam Benzine of music industry bible ’Music Week’ said it will really shake things up in terms of album pricing.

Radiohead have really put the cat amongst the pigeons with this one,” he told NME.COM. “The album will revolutionise the way people think about music. It had already forced people to question how much music is actually worth. I saw a posting on a forum with a fan saying he would pay £2.50 for it!

Radiohead have always been about asking questions of their audience. When they did their ‘tent tour’, they wanted to do a tour without any branding.”

Benzine added that it will have a lasting impact on the future of the music industry.

“The timing of this comes when The Charlatans are giving their album away as a free download, Prince is giving a DVD away as a covermount free with ’The Observer’ and Travis gave away a veritable Best Of free with the ’Mail On Sunday’,” he explained. “This move continues the changing musical landscape for established artists.”