Fans get the chance to direct Thom Yorke promo
The project is part of the band’s sponsorship of the debut music video category of the D&AD Global Student Awards 2007 in support of up-and-coming creative talent.
The competition calls upon college and university students across the globe to tackle live briefs from some of the world’s biggest brands.
The 32 briefs are set by the world’s leading designers, advertising and business professionals and cover a wide spectrum of creative disciplines and industry sectors.
Garrick Hamm D&AD Education chairman told Ateaseweb: “Winning a D&AD Student Yellow Pencil and being featured in the D&AD Student Annual is the most effective way for students to stand out from the crowd and make an impression on the creative sector.”