Ray Davies, Bernard Butler launch ‘Music Matters’ logo to determine authentic music retailers

Fans will be able to tell which sites are selling music legitimately with new badge

The KinksRay Davies, Bernard Butler and Noisettes are among those giving their backing to the launch new scheme aiming to help music fans identify authentic music retailers on the internet.

Called Music Matters.org, organisers are encouraging legitimate music websites and retailers to adopt an official logo – which you can see on the right – to show that they are operating legally.

A series of videos explaining why buying music legally matters have also been commissioned by Music Matters, and reference the likes of The Jam and Nick Cave. Each of the videos will form part of a screening night, which takes place tonight (March 24) at London‘s Cargo venue.

Watch the Music Matters video about The Jam by scrolling down now.

Music Matters – The Jam (23-3-10) from Justin Barker on Vimeo.