Rihanna perfume ad deemed ‘sexually suggestive’ and inappropriate for children

Future placements of the advert must reduce the chances of being seen by kids

An advert for Rihanna‘s perfume ‘Rogue’ has been deemed ‘sexually suggestive’ and inappropriate for children.

The picture sees the singer nude apart from a pair of high heels, lifting her legs up and resting them on a supersized bottle of the perfume. The advert received a complaint about it being “sexualised and provocative” and demeaning to women, adding that it should not be seen by children.

The Advertising Standards Authority has now given the advert a placement restriction, meaning that future placements of the ad must attempt to reduce the chances of it being seen by children, reports The Guardian.

In a statement, the Advertising Standards Authority said: “While we did not consider the image to be overtly sexual, we considered that Rihanna’s pose, with her legs raised in the air, was provocative. Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children.”

Parlux Fragrances, the company behind the perfume, have said they had received no other complaints about the advert.