The video is the first to have been shot entirely on IMAX cameras
Rihanna’s contribution to the Star Trek: Beyond soundtrack is getting an appropriately cinematic reveal.
The video for the singer’s ballad ‘Sledgehammer’ will make its debut at select IMAX cinemas in the US tomorrow before being shared online. It is the first music video to have been shot entirely on IMAX cameras.
Floria Sigismondi, who directed the visuals, has previously filmed music videos for David Bowie (including his final two, ‘The Next Day’ and ‘The Stars (Are Out Tonight)’), Justin Timberlake, Bjork, The Cure and more.
A preview clip for the video, posted by Rihanna on Twitter, appears to show the singer transforming the landscape of a canyon.
Rihanna’s cinema unveiling of her latest video comes a week after Kanye West similarly chose to premiere his controversial ‘Famous’ music video in front of an audience of thousands at the L.A. Forum.
Meanwhile, Rihanna is currently on the UK leg of her ‘Anti World Tour’ tonight, with stadium dates in London and Coventry completed, and stadium dates in Glasgow and Manchester remaining.
During her show in Dublin earlier this week, Rihanna was moved to tears as she performed on stage. She told the crowd later in their performance: “I only have ever in my life heard an audience of people scream so loud that they sound like one voice and that only happens in Ireland, in Dublin. Thank you so much.”