Rihanna face of new Gucci ad campaign

'Umbrella' star will help support UNICEF

Rihanna is set to be the face of Gucci’s UNICEF campaign which will see special limited edition products sold to benefit the global children’s charity.

The 20-year-old Barbados native will appear in ads for the ‘Tattoo Heart’ campaign, after Frida Giannini saw her at a UNICEF fundraiser earlier this year, and sought her out to be a part of the drive to raise funds for children’s rights.

A special limited edition selection of Gucci products will be sold to support the charity, with 25 per cent of sales being donated.

Rihanna is no stranger to charity work, having set up her own charity in 2006 called The Believe Foundation.

In addition, the singer is planning on launching her own clothing collection.

–By our New York staff.

Find out more about NME.