Singer yells 'Let's make some money' before launch of her second Puma range
Rihanna has unveiled the second of her Fenty For Puma range at Paris Fashion Week.
Rihanna said the new range was designed to have the ethos of “Marie Antionette at the gym” as she yelled “Let’s do this – let’s make some money” before the show last night (September 28).
The range includes hoodies, trainers and tracksuits in colours of army green, pink and ivory. Blurring the gender boundaries, both the men and women’s outfits featured lace and floral prints. The clothes are designed for smaller figures, including a white skintight jumpsuit. The outfits had been previewed in a dozen photos giving glimpses on Instagram in the hours leading up to the show in the centre of Paris.
Streamed live on Tidal, Rihanna appeared at the end of the show, parading along the catwalk in a floor-length pink outfit as she waved to a fan holding a “Puma” banner.
It follows Rihanna’s first Fenty For Puma range, which saw a monochrome black-and-white look when it was unveiled at New York Fashion Week in February. Many of these designs are still available on Rihanna’s website, ranging from a £61.50 T-shirt to a £326.50 tracksuit top.
The range was announced nine days ago, after Puma said that Rihanna’s trainers had helped the German firm to sales of £1.5 billion for the first half of 2016.
Rihanna has finished touring her ‘Anti’ album for the year, with her only remaining concert a show in Abu Dhabi on November 27.