Rihanna has excited fans by teasing something with an image across social media – leading to speculation that it could be the release of new music.
After sharing an enigmatic and provocative photo on Twitter and Instagram yesterday, the replies from fans and followers were largely concerned with whether or not this signalled her return with the first new material since 2016’s acclaimed ‘Anti‘.
Most fans were optimistic, while others were asking if this was in fact more to do with more to come from her career in fashion:
Listen idk what Ri's tryna tell us but I DO know that if I get new music from her, Drake, and Beyoncé in the same season I will self combust. https://t.co/zCaPuzJgHG
— Sylvia Obell (@SylviaObell) April 17, 2018
If these isn't new music we don't want it
— Miriam, pon la tetera (@kingofthecloud) April 17, 2018
is this a bra. is this the lingerie line. rihanna i keep telling u im broke and u keep disregarding it. please just give me some music i can't AFFORD anything else https://t.co/9MhQ3LwwUm
— SadeVEVO (@fillegrossiere) April 18, 2018
The singer stated that she started work on her ninth album just months after ‘Anti’ was released.
It was reported last year that Rihanna had registered two new songs with ASCAP titled ‘Phatty’ and ‘Only One Who Knows’ – which many believe are a sign that new material is coming soon. It was reported that ‘Phatty’ was co-written with reggae artist Buju Banton.
The streaming giant shared their list of the 20 most streamed women in music for International Women’s Day on Instagram. She landed the top spot, closely followed by Taylor Swift (#2), Beyoncé (#3), and Adele (#5).
The ad has attracted huge backlash, with Rihanna herself now responding to slam the app for “[spending] money to animate something that would intentionally bring shame to domestic violence victims”. Her criticism reportedly cost the company around $1billion.
In an apology, Snapchat said “the advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”
They added in a statement released to NME: “This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again.”