The hashtag #RIPVine is trending on Twitter after it was announced the video-sharing app is being retired.
“Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app,” Vine announced in a statement this evening (October 27).
“Nothing is happening to the apps, website or your Vines today,” the app added, seeking to reassure users.
“We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”
Vine, which allows users to share short six-second video clips which run on a continuous loop, was acquired by Twitter in October 2012, shortly before its official launch.
Pop singer Shawn Mendes was signed to Island Records after his Vine cover versions became hugely popular. He has since released two albums and scored a Number One hit with the single ‘Stitches’.
Comedian Limmy is among those to have shared their favourite Vines since the app’s discontinuation was announced this evening.