The hotly-tipped South West London rapper has been hailed by actor and DJ Elba and his label-mate Rachel Prager as “embodying the work ethic and creativity that we admire in music.”
To launch his new contract, Che has shared the video for the hard-hitting ‘My Block’ – tackling the subject of fighting for justice amid police brutality.
“It’s important to know where you came from,” said Che. “Good and bad, the place I grew up; just like it is for anyone, is a big part of who I am. ‘My Block’ is about making what you have work for you and being proud of where you’re from, even when you think that might work against you for where you want to be. It’s about walking through adversity with faith and believing you are deserved.”
Explaining the story behind the track, Che revealed: “In 2013 my old work mate, Julian Cole had his neck broken and brain damaged by police after an incident at a nightclub in Bedfordshire. He was a good guy and was a semi-pro footballer.. To get a call from a mutual friend saying he was in IC, was a massive shock to say the least. What shocked me more though is after three of the six policemen involved were fired for lying in their statements, how the family (to this day) still haven’t been compensated and no one involved has been criminally charged.
— WIZARD OF WANO (@Che_Lingo) February 21, 2020
“I’ve got friends who’ve unfortunately been to jail for much less, I don’t believe that’s what justice looks like. He was a big supporter of my music & I will always remain a big supporter of him.”
Speaking of his new signing to 7Wallace for his upcoming debut, Che added: “Meeting Idris was an honour; a black British man that (integrally) grinded his way to being one of the most loved (on and off screen) actors of our time. It boggles my mind that someone who can be so outwardly great is so inwardly humble, grounded and driven.
“It can take a minute to become comfortable with yourself as an artist. How you express this is just as important as what you express. I’m just grateful people are paying (even more) attention.
“People act when it feels honest.”
Che Lingo will be supporting Ghetts on his upcoming UK tour in March.