The Max Vitali-directed video focuses on people embracing, dancing in a forest, diving into lakes in stunning slow motion. Watch below.
The video arrives today (February 15) in conjunction with the singer’s new activewear collection with Björn Borg: RBN.
- Read more: Robyn: Dancing in the dark – NME Big Read
Robyn says of the capsule collection, which was designed with stylist and friend Naomi Itkes: “RBN reflects my love for street style and how it’s signalled in youth culture.
“It is inspired by my favourite garments throughout the years. I thought it would be cool to make gear that I can wear both to go out running and clubbing in.”
- Read more: Pop Is Not A Dirty Word: Robyn is finally back after eight years away – and the modern pop world is shaped in her image
Itkes told Vogue that the the non-gender-specific apparel is a “best-of collection. The best-of from Robyn’s wardrobe and from the Björn Borg archive.”
Mija Nideborn, Design Director at Björn Borg, added: “The RBN collection really captures what Björn Borg is all about – a contemporary fusion of sportswear and fashion. It is Robyn’s creative vision mixed with our brand DNA, a flirt with the street fashion of today.”