Rufus Wainwright postpones release of new album ‘Unfollow The Rules’ due to coronavirus

Physical versions of the album are currently "stuck in the warehouse"

Rufus Wainwright has announced that he’s had to postpone the release of his upcoming 10th studio album ‘Unfollow The Rules’ due to the coronavirus pandemic.

Sharing the news on Instagram, the singer-songwriter explained to fans that “physical product is extremely important” to him and revealed that the CD and vinyl versions of the album are currently “stuck in the warehouse as they had to shut down.” The album was originally scheduled for an April 24 release.

“I hope everyone is doing well in these difficult and very existential times,” he began his post. “After a lot of thought and discussion, I am sorry to inform you all that the release date for my upcoming album ‘Unfollow the Rules’ is being postponed to July 10.”

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“I am incredibly proud of this album,” he continued, “and the way I want you to experience it ideally is listening to it from front to back in the comfort of your living room, reading the lyrics, and looking at the booklet that I carefully designed.”

See the post below:

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I hope everyone is doing well in these difficult and very existential times. After a lot of thought and discussion, I am sorry to inform you all that the release date for my upcoming album "Unfollow the Rules" is being postponed to July 10th. We are living in uncertain times at the moment. The CD's and Vinyl LP's of my new album "Unfollow the Rules" are stuck in the warehouse as they had to shut down to make way for all essential businesses being able to operate at full speed to support our fight against COVID-19. You know that I am an old school guy and for me the physical product is extremely important. I am incredibly proud of this album and the way I want you to experience it ideally is listening to it from front to back in the comfort of your living room, reading the lyrics, and looking at the booklet that I carefully designed. I view "Unfollow the Rules" as a bookend to my first album and as a summary of my entire oeuvre so far. I want you to experience it as it was originally intended before the virus changed our lives. I hope we take some lessons from what is happening at the moment with us into the future, to be better prepared, to decrease the speed with which we lead our lives and to increase the way we care for each other and the environment. We are all in this together! I cannot wait to share this album with you! I am sure that some of you are disappointed that it will not be on April 24th but I believe that this album is one of my finest and will be one that will stand the test of time. This is why I feel it deserves to land in your lap the way it was always conceived. I hope you will forgive me that it is just a few months later than planned, but what are a few months compared to eternity? I would neither do the music just, nor everyone who worked so hard on this and nor ultimately you. Nonetheless you will get a lot of new Rufus in the days and weeks to come. I will continue my daily #roberecitals (aka #musicaleverydays #quarantunes) on Instagram, we are going to release a new single from the album on the 24th of April and there are some other really exciting new ideas that we are working on diligently. Stay tuned for a lot more!
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Touching upon the coronavirus and its impact on society, he added: “I hope we take some lessons from what is happening at the moment with us into the future, to be better prepared, to decrease the speed with which we lead our lives and to increase the way we care for each other and the environment. We are all in this together!”

Wainwright said that although ‘Unfollow The Rules’ will no longer arrive on April 24 he is releasing a new single from the album on that date.

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Meanwhile, The Lemon Twigs have pushed back the release of their third album ‘Songs For The General Public’ to August 21 due to the coronavirus pandemic.

Brothers Brian and Michael D’Addario wrote that they would begin work on an additional record “to try and make it up” to fans. The album was originally scheduled for a May 1 release.

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