Run The Jewels launch their own beer

Rap duo recently teamed up with Zack de la Rocha

Run the Jewels have launched their own beer.

The North East style IPA named ‘Stay Gold’, after the ‘RTJ3’ track of the same was recently unveiled at the hip-hop duo’s first Terminal 5 show in New York City.

The duo have posted a video showing how the ale was put together, which you can view below.


It’s their second foray into fermentation after their 2013 partnering with Goose Island yielded a Belgian wheat ale.

The duo were recently joined by go-to collaborator Zack de la Rocha last month (January 19), during a politicised show at the Echostage in Washington DC.

Both acts joined forces for performances of ‘Kill Your Masters’ and ‘Close Your Eyes (And Count To Fuck)’.

Read more: Run the Jewels – The heroes we need in Trump’s America.

Killer Mike also played the group’s ‘Reagan’ track by starting a chant of: “Fuck Ronald Reagan/Donald Trump.” Midway through songs, he told the audience: “No matter who won, the day after tomorrow, this is our mother-fucking country. I don’t give a fuck who is president. This is our country. And what we will keep this republic going on is truth, honesty, integrity, love, and democracy.” 


The hip-hop duo recently released their new album ‘RTJ3’ three weeks early on Christmas Day. In our 5/5 review of the record, we wrote: “Amidst all the braggadocio and rapper-wounding one-liners, ‘RTJ1’ and ‘RTJ2’ always maintained a rage against machine, but the slow-motion horror-show of the last 12 months has focused Mike and El-P’s political ire like never before. Trump, police brutality, viral poverty and America’s accelerating descent into darkness are all grist for the mill – hip-hop has seldom sounded this righteous since Public Enemy.”

The band will be hitting Europe for a tour in March – calling at Belfast, Dublin, Manchester and London. Full dates are below. Tickets are on sale now.

Wed March 29 2017 – BELFAST Limelight
Thu March 30 2017 – DUBLIN Olympia Theatre
Fri March 31 2017 – MANCHESTER Albert Hall
Sat April 01 2017 – LONDON Roundhouse

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