Run the Jewels launch virtual reality video for ‘Crown’

The video is 'app only' for now, but will be on YouTube and Facebook next month

Run The Jewels – who are currently working on their third album ‘RTJ3’ – have launched a virtual reality video for their track ‘Crown’.

The video links in with the duo’s carboard headsets – dubbed VRTJ – which are being released on Record Store Day. For now, the video will only be available via the NYT VR app (available for free for both iOS and Android).

The video is directed by Oscar-nominee Peter Martin (whose past collaborators include M.I.A., Janelle Monae, Nick Cave and others), and produced by VR company Wevr, while the track features Diane Coffee, and is taken from Run The Jewels 2.


Wevr co-founder Anthony Batt said of the project “Run The Jewels was at the top of our list to work with in VR because they tell immersive stories set to music and art. I believe their brand of hip-hop will lead VR in the right direction and we’re stoked to be collaborating with them to bring VR to a larger audience.”


The rap duo – who won NME’s Best International Act’ at the NME Awards in February – have been getting involved in the American presidential race alongside work on their third album.

Killer Mike is a particularly staunch advocate of Democrat candidate Bernie Sanders, and talked about Sanders history of activism at a campaign rally recently, telling rival Hillary Clinton in a reference to Clinton’s comments on the Black Lives Matter campaign:

“If I could find a picture of you from 51 years ago chained to a black woman, protesting segregation, and I know that 51 years later you’re willing to fold your arms, hold your head and listen to two black girls yell and scream – rightfully so – as opposed to telling them to ‘shut up’ after you’ve read your own words…”

“As opposed to someone who will tell you ‘later’, when it comes to your children dying in the streets, I know that the only person that I have the conscious to vote for is Bernard Sanders. I know that the only person my logical beautiful black mind will allow me to vote for is Senator Bernie Sanders.”