Santigold has expressed her hatred for the current wave of global pop stars such as LMFAO and David Guetta.
The ‘Creator’ singer, who releases her new album ‘Master Of My Make-Believe’ on April 24, has knocked the current crop of pop artists in an interview in this week’s NME (March 24). She hits out at LMFAO, after her record label had pointed her in their direction for inspiration for her second album – the follow up to 2008’s self-titled debut.
She told NME:
“I hate LMFAO and David Guetta. (When writing the album) the label were like, ‘Where are the hits?’
The label suggested that Santi ‘Santigold’ White should seek out “known hitmakers”, like RedOne, who worked with Lady Gaga, and Stargate, who worked with artists such as Rihanna and Katy Perry.
Atlantic Records, Santigold’s record label, had given the singer the advice despite the singer having penned hits for Ashlee Simpson and R&B star Res. But, as Santi discovered, songwriting had changed since she had been away.
She explained: “When I was songwriting for other people, it was a much more open process. But that’s all changed. One person I tried to write with was even like, ‘If you want to write a hit you have to write with specific chords’.”
The writing process had proven most difficult to Santi, and she admits that she had developed “really bad writer’s block”. She blamed exhaustion from touring her 2008 debut album for two years.
‘Master Of My Make-Believe’ by Santigold is out on April 24.
To read the rest of the interview with Santigold, where she discusses working with Yeah Yeah Yeahs’ Karen O and Nick Zinner on her new album, pick up the latest issue of NME, which is on UK newsstands and available digitally now.