The manager and entrepreneur was talking to Complex when he looked back of the troublesome period of the singer’s life that started when he was 18. Things came to a head in 2014 when he had a number of run-ins with fans and the press. Along with various outbursts, he found himself serving two years probation for throwing eggs at his neighbour’s house in LA, as well as being criticised when footage of him leaked using the n-word while telling a joke about the Ku Klux Klan.
He was also charged with assault and dangerous driving after crashing his quad bike into a minivan near his hometown of Stratford, Ontario.
“At the end of the day, I failed,” said Braun. “If it was up to me, for a year and a half, none of that would’ve happened. For a year and a half, I tried everything and I failed — because he was still in that dark place.”
Braun added that by showing patience and understanding, he found that Bieber eventually found a turning point – but that the specifics were “his own story to tell”.
“[Justin] called me and said, ‘This happened. Enough is enough. I need to make a change.’ He asked me to help him because I had been doing the research and had the resources to do so.”
Speaking of his mindset at the time, Bieber said back in 2015: “What you are thinking about all the time is what you write, and now that I’m thinking about more positive things, it completely changes my music.
“I had to re-do my whole [new] album. It was done but it didn’t match up to where I am now and where my head’s at. I want to tell my story, but I also want to give people hope.
“I lost hope for a while, I was in a dark place, but it’s about getting out of that rut. It’s about knowing there’s sunshine on the other side.”