Scooter Braun – the manager of Justin Bieber, Kanye West and, more recently, Cruz Beckham – has been involved in an online spat with Piers Morgan over the latter youngster’s new charity Christmas single.
Yesterday, the 11-year-old son of David and Victoria Beckham made his music debut with festive new song ‘If Everyday Was Christmas’, which hopes to raise money for charity Make Some Noise.
Morgan attacked the Beckhams on Good Morning Britain this morning, accusing them of “pimping out” their child. When accused on Twitter of “trolling an 11-year-old”, Morgan argued that he was only “trying to defend Cruz from his being pimped out by his fame-hungry parents”.
It's out with the sick bucket again with @piersmorgan and today's culprit is Cruz Beckham and his new Christmas single… @susannareid100 pic.twitter.com/R7rZKYAAZf
— Good Morning Britain (@GMB) December 7, 2016
I'm trying to protect Cruz Beckham from his fame-hungry parents. https://t.co/vOqXuS5qfh
— Piers Morgan (@piersmorgan) December 7, 2016
Cruz Beckham’s manager, Scooter Braun, soon responded to Morgan’s criticism, describing his client as “an 11 year old who wanted to make a song to help other kids.” He also called Morgan a “jackass” and a “hypocrite”. See in the Twitter back-and-forth below.
He is an 11 year old who wanted to make a song to help other kids. Once again Piers shows why he is a jackass and why his show was cancelled https://t.co/5d3Rr7CKjM
— Scooter Braun (@scooterbraun) December 7, 2016
Some people in this world make a living out of finding the worst in every situation. It means they have a career..not class. Just a career
— Scooter Braun (@scooterbraun) December 7, 2016
Good on you @CruzBeckham . I'm proud to help you help others. Hope this encourages other kids this holiday season to #giveback
— Scooter Braun (@scooterbraun) December 7, 2016
He's an 11yr-old child being cynically pimped out by his famous parents with your collusion. Be proud Scooter! https://t.co/5jixIEBM8m
— Piers Morgan (@piersmorgan) December 7, 2016
. @piersmorgan how about you match him dollar for dollar to the charity? Instead of criticizing step up and help these kids the way Cruz is.
— Scooter Braun (@scooterbraun) December 7, 2016
Stop pretending this is about charity when it's about promoting Brand Beckham & making YOU a ton of money off another young kid's back. https://t.co/5kZySmr49I
— Piers Morgan (@piersmorgan) December 7, 2016
. @piersmorgan I will take that as a no…no u won't support charity like an 11 year old will. But u can judge kids when u get paid on BGT?
— Scooter Braun (@scooterbraun) December 7, 2016
Talent shows are a level playing field for kids and adults to discover how good they are. Not famous parents exploiting their brand. https://t.co/ADuUAeEQ6P
— Piers Morgan (@piersmorgan) December 7, 2016
. @piersmorgan please answer my question and stop dodging with bs. Will u match his donation to charity? Or continue to be a hypocrite?
— Scooter Braun (@scooterbraun) December 7, 2016
What we learned tonight… pic.twitter.com/mROWd4NMsZ
— Scooter Braun (@scooterbraun) December 7, 2016
This morning, Morgan renewed the argument by tweeting that having “had time to reflect”, he now think that “it’s even more repulsive”. Braun appeared to sub-tweet Morgan by writing: “I can’t stand bullies”.
Morning.
I've had time to reflect on my criticism of the Beckhams pimping out Cruz, 11, to pop.
And I now think it's even more repulsive.— Piers Morgan (@piersmorgan) December 8, 2016
Remember though, it's ALL for charity… ??? #CruzBeckham
— Piers Morgan (@piersmorgan) December 8, 2016
ALL Proceeds to charity. Good on you young man. Give back. Happy to support. https://t.co/4wKWMG9v7J
— Scooter Braun (@scooterbraun) December 7, 2016
I can't stand bullies
— Scooter Braun (@scooterbraun) December 7, 2016
Read more: Why Cruz Beckham just isn’t the Justin Bieber that the internet thinks he is
Other bids for the Christmas No.1 single include Terry Wogan, Cliff Richard, VAULTS and Inspiral Carpets in memory of late drummer Craig ‘Gilly’ Gill.