The frontman's appearance on 'I'm A Celebrity...Get Me Out Of Here' sparks fresh interest in his punk antics...

JOHN LYDON’s antics on ‘I’M A CELEBRITY… GET ME OUT OF HERE!’ have fuelled a rise in sales for the SEX PISTOLS.

According to Virgin Megastores, sales of the Pistols’ 1977 album ‘Never Mind The Bollocks’ have risen by 20% – around a thousand extra sales in under a week.

Virgin Megastore spokesman Simon Dornan said: “We have seen a big rise in sales in the Pistols thanks to all the massive publicity which has surrounded the show.”

“The decision to go on the programme is a canny move by the man as he’s resurrecting a massive amount of interest in his music and this is just going to snowball over the coming weeks.”

Dornan added: “It’s a great way for Lydon to reach a new generation of fans who’ve been force-fed punk pretenders such as [a][/a] and Busted. Music buyers, especially ‘the kids’, are keen to find out what the fuss is all about when people talk about ‘Johnny Rotten’.”

Since arriving in the Australian jungle, Lydon has done battle with ostriches in an attempt to win meals for the contestants and been elected camp leader. He is currently 6/4 favourite to win the show, according to William Hill.