Sex Pistols‘ John Lydon is set to star in an advert for British butter brand Country Life.
According to Mad.co.uk, Lydon was chosen by the brand because he is a “British icon”.
The campaign is set to start soon, although exact dates of broadcast are yet to be announced.
In a statement, Country Life said: “We don’t think enough people know Country Life is the only major British butter brand and John gets the message through loud and clear.
“He is seen as a great British icon. His independent views are part of his consumer appeal and his tongue-in-cheek sense of humour shines through in our TV advertising.”