'Return Of The Dragon' had to pulled from UK shelves earlier in the week - and the loss of a day's sales mean it's likely to enter the charts in a very low position...
SISQO‘s new album ‘RETURN OF THE DRAGON’ looks set to flop in the charts after a bungle which saw the record having to be pulled from record store shelves hours after it was released on Monday (July 23).
According to the Daily Star, label Mercury spent around £100,000 on a massive promotional campaign for the record. However, because it contains too many CDRoms, it had to be pulled from the shelves and a new version rushed to the shops which would be eligible for the charts.
As a result, a day’s sales were lost and the midweek prediction for the album placed it at Number 68.
For a full report on the debacle, see next week’s NME, in the shops in London on Tuesday (July 31) and the rest of the UK the following day (August 1).