Take a first look at Skepta and Nike’s next footwear collaboration

The Air Max Deluxe is the third range of shoes to emerge from the ongoing creative partnership

Skepta and Nike have previewed their next footwear collaboration, the Air Max Deluxe.

The Tottenham MC and the sportswear brand first teamed up back in 2017 to release the Air Max 97 UL, before a second collaboration – the Air Max 97/BW hybrid  – emerged earlier this year.

The Air Max Deluxe has now been publicly previewed after going on display for the first time this week, with each black neoprene base-built shoe featuring the line “NEVER SLEEP ON TOUR”.


A time stamp – which reads “12:05 PM JUNE 08 2014” – can also be found close to the toe on each shoe, with reports suggesting that that specific moment in time was chosen to honour the precise moment that Skepta released ‘That’s Not Me’.

See images of the latest Skepta x Nike collaboration below.

An official release date for the shoes has yet to be finalised by Nike, but it is believed that the sneakers will retail for around $190 (£148).


Skepta’s partnership with Nike also saw him star in the brand’s viral advert about London, which premiered earlier this year. Featuring the likes of Giggs, Big Shaq comedian Michael Dapaah and Arsenal midfielder Alex Iwobi, the clip celebrated the numerous qualities of Londoners through the medium of sport.

Last month, Skepta performed as the first-day headliner at Lovebox Festival, which took place for the first time in Gunnersbury Park, south-west London.