Sleaford Mods announce ‘Key Markets’ LP – hear new track ‘No One’s Bothered’

Nottingham duo detail "classic" third album, out July 10

Sleaford Mods have announced details of third album ‘Key Markets’ ahead of its July 10 release.

The record, which will be released via Harbinger Sound, follows the Nottingham duo’s 2014 album ‘Divide and Exit’, one of NME’s Albums of 2014.

‘Key Markets’ touches on “the delusion of grandeur and the pointlessness of government politics”, frontperson Jason Williamson said in a statement. He added: “It’s a classic. Fuck em.”


The album, recorded in mid-late 2014, is named after a supermarket in Williamson’s hometown of Grantham. “My mum would take me there and I’d always have a large coke in a plastic orange cup surrounded by varnished wood trimmings and big lamp shades with flowers on them. Beige bricks with bright yellow points of sale and large black foam letters surrounded you and this is why we called the album ‘Key Markets’. It’s the continuation of the day to day and how we see it, the un-incredible landscape.”

The duo have streamed new album track ‘No One’s Bothered’ ahead of its release. Williamson says the song is “partly a comment on the ongoing car crash that is human behaviour under capitalism, a fading sense of any connection or unified relationship with each other. Alienation is almost accepted. Musically it reminds me of those early Meteors records, the more stripped version of Psychobilly that was happening around 81/82.”

The pair recently spoke out about their views on the UK election and their intentions for their music.

The Nottingham duo have previously slammed the likes of Noel Gallagher and Kasabian for “betraying [their] roots” and saying nothing about the working class respectively, in the past. But in a new interview, they say they don’t consider themselves to be a working class band.

Speaking to the Independent, Andrew Fearn explained: “If it’s speaking to the working classes that’s great but that was not the intention.”


Frontman Jason Williamson continued: “We’re not socialists, we’re not fucking communists and we’re not Billy Bragg-ists. We’re just talking about what we’ve been through. And we’re doing it in a way that is just normal to ourselves.”

On the upcoming general election, the pair revealed they won’t be voting. Fearn cited UKIP leader Nigel Farage making himself out to be a working class man as “hilarious” and Labour leader Ed Miliband being like “something off of Wallace and Gromit… people can’t take him seriously” as part of the reason why.

David Cameron also came under fire in the interview, with Williamson saying: “He’s not intelligent, he shouldn’t be in the job. Leaders shouldn’t really exist anyway but if anybody’s going to collect a group of people together and talk to them it certainly isn’t that twat. Do you know what I mean? He’s just got no backbone. He’s a wimp.”