Rapper also announces release date for his 10th album
Snoop Dogg has been appointed Creative Chairman of Priority Records by the imprint’s owner EMI.
“Starting fresh with EMI is a great feeling. It’s a new partnership, a new Priority Records and a new Snoop Dogg: the Creative Chairman…the Boss Dogg…the Dogg Father,” he said.
“The business model we’ve developed will bring the musical heritage of groups like NWA to the forefront. And you definitely got to get ready for my new album ‘Malice N Wonderland’ in December to kick it all off – this is going to be the most potent dose of Snoop Dogg yet!”
In his new position, Snoop “will relaunch the legacy of Priority and will drive efforts to maximise untapped digital and branding opportunities at the label”, according to the statement.