Rapper Snoop Dogg has launched his own cannabis brand, which he has named ‘Leafs By Snoop’.
The Colorado-based company will sell “the finest quality cannabis one could imagine”, according to a press statement. Its company name is presumably inspired by Dr Dre’s Beats By Dre headphone range.
“Wherever my musical journey has taken me around the world, it’s beautiful to see how chronic leafs are a common source of peace, love and soul that connects us all,” Snoop Dogg says in a statement on the company’s official website.
“Since I’ve been at the forefront of this movement for over 20 years now, I’m a master of marijuana,” the rapper added at a launch event on Monday (November 9), according to The Guardian. “Leafs By Snoop is truly the first mainstream cannabis brand in the world and proud to be a pioneer.”
Leafs By Snoop products will be sold at licensed Colorado cannabis shop LivWell before being introduced at other stores. The state of Colorado legalised both medical and recreational use of marijuana in 2012.
Website The Cannabist notes that while Snoop Dogg’s name is used by the brand, he cannot legally own the company as he is not a resident of Colorado.
Earlier this year, Snoop Dogg launched “the encyclopedia to the cannabis world”, a website dedicated to marijuana, MerryJane.com.
He also recently invested in an app that has been labelled as “Uber for weed”.