Snoop Dogg has revealed that he is developing a television series about 1980s Los Angeles for US network HBO.
The rapper announced the news as part of his keynote talk at SXSW Music 2015 earlier today (March 20) in Austin, Texas. The television show will be set in and around the west coast of north America, where Snoop Dogg grew up and honed his musical craft. The show will look at a “family whose seemingly idyllic life is turned upside down by the collision of their community and American politics.”
The programme will be directed by Allen Hughes (Dead Presidents) who is also behind a mooted remake of the Roots television series. Speaking in conversation at the Austin Convention Centre with his manager Ted Chung, Snoop commented: “HBO’s the number one network in the world and to be able to work with Allen Hughes, this is a dream come true to be able to tell a story that’s going to be told the right way, on the right network.”
He also spoke about his new album ‘Bush’, which is due out in May. The album was produced entirely by Pharrell Williams and features appearances from Stevie Wonder and The Gap Band vocalist Charlie Wilson, who appears on the LP’s first single ‘Peaches N Cream’. “I felt like him and Pharrell together would be magic,” said Snoop.
“The mothership is reconnecting. It’s a funk ride – it’s a ride through the funkmosphere. I really enjoy listening to it,” he said about the sound of the album. “I don’t listen to my music – it’s hard for me to listen to Snoop Dogg, because I’m Snoop Dogg, but this record is living with me. It’s just a whole ‘nother groove.”
Speaking about his constant musical evolution, which has seen him make hip-hop, rock, funk and reggae, he stated: “I keep my ear to the street and I keep my feet to the pavement. I always pay attention to what’s going on in the industry I am in. To be able to still be relevant is key… I feel like music is music – and if you make good music, people are gonna love it.” He also spoke about working with Willie Nelson. “I don’t know why people don’t think we have anything in common, because we like animals, we like good music, and we like grass,” he stated. “It was love at first sight.”
Previous keynote talks have come from Bruce Springsteen (2012), Dave Grohl (2013) and Lady Gaga (2014).