Snoop Lion aka Snoop Dogg heads up new documentary about Jamaican culture

The film will accompany the rapper's forthcoming 'Reincarnated' reggae album

Snoop Dogg‘s brand new reggae persona, Snoop Lion, is set to head up a new documentary.

Following the artist’s recent journey to Jamaica, Vice will be releasing a feature-length film and a photobook, as well as the ‘Reincarnated’ album, produced by Diplo/Major Lazer.

The documentary, Reincarnated, shares a name with the forthcoming Snoop Lion reggae album, and features never-before-seen images of Rastafarian and Jamaican culture. It will premiere at the Toronto International Film Festival on September 7. Photographer Willie T accompanied Snoop on the trip and will release a coffee table book of his images.

Snoop Lion was the name given to the rapper by a Rastafarian priest upon his arrival to the island – it comes from the Lion on the Imperial Ethiopian flag, which is highly important to Rastafarians as it is a symbol of former Ethiopian Emperor Halie Selassie.

Of his trip to Jamaica, Snoop said at a recent New York press conference, that he believes he is the reincarnation of singer Bob Marley. He added: “For this project, I had no intention of making a reggae album, but the spirit called me. Anytime the spirit calls you gotta know that it’s serious and real.”

He continued: “I didn’t want to be Snoop Dogg on a reggae track… I wanted to bury Snoop Dogg and become Snoop Lion, but I didn’t know that until I went to the temple and received the name Snoop Lion from the Nyabingi priest. From that moment on, I started to understand why I was there and was able to create something magical in this project… something I haven’t done before in my career.”

Snoop Dogg teamed up with Diplo to release a reggae single, titled ‘La La La’. You can listen to the track below.