Snoop Dogg has unveiled the first music video for his upcoming gospel album.
The rapper, who experimented with reggae as Snoop Lion for 2012’s ‘Reincarnated’ project, will be shifting into a more religious dimension for this year’s ‘Snoop Dogg Presents the Bible of Love’.
Featuring B.Slade, ‘Words Are Few’ is available to buy and stream now, and a church-based music video also launched today (February 2).
Snoop performed tracks from the album at the 19th Super Bowl Gospel Celebration last night, and the show will air on BET in the US this Saturday.
He was joined by Tye Tribbett, The Clark Sisters, Faith Evans and Rance Allen.
Snoop teased the idea of a gospel album last summer, sharing a text message conversation with his mother about the project.
“This one is from the heart n for my fam,” Snoop said in a recent Instagram post.
“I promised grandma I would never forget where my my blessings come from n music is the best way I know how to give thanks.
“Put somethin special together wit some homies, pre order #BibleOfLove now n get 5 exclusive tracks immediately. full 2-disc album comin 3/16”
Perhaps intentionally, the release date 3:16 corresponds to the Bible verse from John: “For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”
‘Snoop Dogg Presents the Bible of Love’ is a radical shift for Snoop from his more classic sound on last year’s ‘Neva Left’ album and controversial follow-up EP ‘Make America Crip Again’.
The title track of that EP targeted President Donald Trump and its video saw Snoop aiming a firearm at the President, prompting a backlash from Trump and others.
Snoop later posted, then deleted, an image referencing Ice Cube‘s 1991 album art for ‘Death Certificate’ that appeared to show him standing over Donald Trump’s dead body.