Music streaming platform Spotify has announced plans to launch their own original video programming with 12 new series.
The service will introduce 15-minute long shows that will be available for both free and paid subscribers in the US, UK, Germany and Sweden.
Actor Tim Robbins will be producing a mockumentary-style series, while another series called Landmark will document significant moments in music history. Episodes about The Beach Boys and Metallica have already been produced.
Def Jam co-founder Russell Simmons has also signed up to produce Rush Hour which will feature “two hip-hop acts driven to an undisclosed location to conceive a musical collaboration that they must perform before a crowd.”
Tom Calderone, Spotify’s content partnerships chief told Bloomberg Business: “Music will always be most important, but our audience likes us and wants more from us. We have to figure out a second act, and I think it will come out of video. The idea is to make sure users know they can come here for something other than playlists.”
Earlier, the music streaming service said it was trying to get Radiohead’s new album ‘A Moon Shaped Pool’ “as soon as we can”.
The band’s ninth album, and first since 2011, was made available online on Sunday (May 8) and will be released physically on June 17. It is currently streaming via Spotify’s rivals, Apple Music and Tidal. Pitchfork reports that it was also briefly available via Google Play, but has now been removed.
The band’s frontman Thom Yorke made headlines in 2013 by calling Spotify “the last desperate fart of a dying corpse”. That year saw Yorke and Radiohead producer Nigel Godrich remove their music from Spotify.