Spotify launches new service in attempt to rival Apple’s iTunes

Streaming company allows users to import their music library into one place

Spotify has launched a new service in an attempt to rival Apple‘s iTunes.

From today (May 4) the music-streaming service will allow all users to sync their songs from their iTunes library to their Spotify account on their iPods and MP3 players so all their music is stored in one place.

Previously only users who paid a monthly subscription of between £5 and £9.99 could import tracks on their computers into their Spotify library on their MP3 player. Users of the free version were limited to the desktop version.

The service has also unveiled its own download service where ‘bundles’ of tracks from as little as 50p each can be purchased and played offline. Under the new service, Spotify users who connect their iPod, iPhone or MP3 player to their computer will see it appear in the new devices section in the Spotify sidebar.

From here users can wirelessly sync tracks and playlists stored on their computer with their device.

In addition, the Swedish company is also making it possible to bulk-buy music for discounted prices. Ten tracks will cost £7.99, 15 tracks £9.99, 40 tracks £25 and 100 tracks £50.

The company says the synchronisation has been the top most requested feature from its users.

“From today, Spotify really is the only music player you’ll ever need,” said Daniel Ek, CEO and founder of the music streaming service. “Our users don’t want to have to switch between music players, but they do want to take their playlists with them wherever they go, on a wider range of devices, more simply and at a price they can afford. Now we’ve made that possible.”

The move comes after the company introduced a host of restrictions on the free streaming service.