Sting‘s musical The Last Ship may be in trouble after reports of low ticket sales emerged following its October 26 opening on Broadway.
Sources have told The New York Post that the show took in just over $100,000 on its opening day, which is far short of the minimum required threshold of $250,000-$350,000. In previews, The Last Ship took in a little more than $500,000 a week – a figure less than its weekly budget.
According to The New York Post, producers are preparing to unveil a new TV advert to help stimulate sales and won’t make any long-term decisions on the show until they see its effect.
Based on a book by John Logan and Brian Yorkey, The Last Ship is also inspired by Sting’s childhood experiences and the shipbuilding industry in Wallsend, Tyne and Wear. It features music and lyrics written by The Police frontman and ran for 33 days in Chicago over the summer.