Sufjan Stevens’ record label attacks Amazon for selling his album too cheaply

Singer's record label says 'The Age Of Adz' is worth 'more than the cost of a latte'

Sufjan Stevens‘ record label has criticised online retailer Amazon for selling his forthcoming album ‘The Age Of Adz’ at a cut-price rate.

The singer-songwriter’s Asthmatic Kitty Records has issued an e-mail to fans claiming that the company’s bulk discount scheme is devaluing the work of artists.

“We have mixed feelings about discounted pricing,” it read. “Like we said, we love getting good music into the hands of good people, and when a price is low, more people buy. A low price will introduce a lot of people to Sufjan‘s music and to this wonderful album. For that, we’re grateful.

“But we also feel like the work that our artists produce is worth more than a cost of a latte. We value the skill, love, and time they’ve put into making their records. And we feel that our work too, in promotion and distribution, is also valuable and worthwhile.”

Stevens‘ record label goes on to point to alternative retailers and distributors of his album, including SC Distribution, the exclusive distributor for Asthmatic Kitty Records and other smaller labels.

The singer is also distributing the LP through Bandcamp, a platform allowing artists to sell directly to fans.

‘The Age Of Adz’ is released on October 11.