Razorlight, Automatic and Jamie T hit the stage
Taking place at Stubbs, the show witnessed The Automatic playing their first-ever US show.
Though unfamiliar to many of the audience, the Welsh band won over much of the audience thanks to their tremendously energetic performance, inspired by band member Alex Pennie.
The diminutive keyboard player was up to his old tricks, climbing on top of speakers before scaling the venue’s walls.
Despite the positive reception from the audience, Pennie later told NME.COM that he thought there was room for improvement.
“We were looking forward to it too much,” he admitted. “We’ve gotten soft and we need to get hard again. I blame everyone else!” he joked.
Next on was south Londoner Jamie T backed by his band The Pacemakers.
Running through songs about getting in drunk in far off places from his debut album ‘Panic Prevention’, the young troubadour won the approval of ‘Wedding Singer’ actor Adam Sandler, who watched the show from the VIP balcony.
Next up was Lily Allen, who despite her foul mouth and cheeky attitude won over the crowd playing tracks from her debut album ‘Alright, Still’, including the like of ‘Smile’ and ‘LDN’.
The singer was followed by fellow London band Razorlight, who saw frontman Johnny Borrell channel the spirit of Iggy Pop during their set.
Without saying much more than “Are you all right?”, Borrell delivered a taught, focus set including the likes of ‘In The Morning’ and ‘In The City’.
Closing out the NME SXSW showcase were New York band The Bravery, who ran through material from their forthcoming album ‘The Sun And The Moon’ as well as old favourites.
“That was the best singing I’ve ever heard from the crowd,” singer Sam Endicott announced as the audience chimed in with lyrics to songs from their 2004 self-titled debut.
This is the band’s second visit to Austin for SXSW, and keyboardist John Conway told NME.COM his band were looking forward to hitting the comeback trail.
“The layout of SXSW is like a rock and roll party, and beers are really cheap!” he declared. “And it’s cool to be the only non-Brit band to be playing the NME party!”
Stay tuned to NME.COM for more coverage of this year’s SXSW direct from Austin.