South By SouthWest 2007 is go

NME.COM is in Austin with the best coverage from this year's event

This year’s South By SouthWest music conference kicks off today (March 14) – and NME.COM is Austin to bring you the best coverage from this year’s bash.

The event sees hundreds of bands, music industry types and fans converging on the Texan capital for five days, and has been responsible for discovering bright new talent along with getting extraordinary performances out of more established artists.

Last year’s event saw everyone from Arctic Monkeys to Morrissey thrilling the crowds who rush around the city centre, which sees shops, bars, restaurants and even churches converted into venues for the duration.

This year NME.COM is pounding the Austin streets in force so stay tuned and we’ll be bringing you the best coverage from this year’s event in the next few hours, so stay tuned.

Our US newsdesk is in town bring up-to-the-minute coverage from all of this year’s most important gigs, along with the best interviews and rumours rocking SXSW, while there will be full picture galleries online as the shows happen.

Meanwhile we have not one but two blogs coming straight from SXSW.

NME.COM/artists/toomuchinformation will bring you a behind-the-scenes look at this year’s event, along with exclusive interviews.

The Radar Blog is on the scene, keeping track of all the top new talent to be found at this year’s SXSW.

And if all that wasn’t enough, NME.COM is also hosting its own event at SXSW.

Taking place on March 14 at Stubbs, the barbecue kicks off at 7pm and features the following acts:

The Automatic

Jamie T

Lily Allen


The Bravery

The Sunshine Underground

For full cover check back to NME.COM/newmusic for your complete guide and coverage of this year’s event.