The Whip pop their US cherry at SXSW

Danceable Mancs dazzle in the Austin sunshine

Manchester‘s The Whip played their first ever US show at SXSW today (March 12).

The electro-popsters, played a storming lunchtime show at the Fader Fort to a virgin US audience, the first of five shows this week.

The band are out to secure a US release for their debut album ‘X Marks Destination’, which comes out in the UK through Southern Fried later this month.

And despite being new to the continent, the four-piece easily won over the sunkissed crowd with their five-song set.

Frontman Bruce Carter told NME.COM: “That was the first gig we’ve done over here. We’re doing five or six gigs this week. We got in last night, did a radio session this morning, it’s pretty much non-stop for five days.”

But despite the schedule, the band are making the most of their Austin experience. Carter continued: “We’re in the sunshine, we’re drunk already and we’ve only been here a few hours, so onwards and upwards! There’s two gigs tomorrow. It’s good seeing a load of bands from the UK, we’ve just been chatting with Does It Offend You, Yeah?, Simian Mobile Disco… we’re name-dropping now aren’t we?”

But the singer insists that the best is yet to come: “I think the night-time shows will be best. This is a good one to do, but I think for the dancey thing you need people a bit more boozed up. We’re more of a noir act!”

The Whip played:

‘Sister Siam’





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