Take That reject Spotify by partnering with Google

Fans will have to wait until next year to hear new album on rival streaming services

Take That will stream their new album ‘III’ exclusively through Google Play Music, making users of Spotify wait until 2015.

The business move was confirmed earlier today (November 27) with BBC News reporting that fans who use rival streaming services will not be able to hear the album until January 1. ‘III’ is officially released on Monday (December 1). In addition to having the exclusive stream of the album, Google Play Music will also offer access to three additional bonus tracks.

Take That will play an album launch party for fans at Google’s London offices on the day of their album release, and have also partnered with Google Play Music on a TV advert.

However, the deal has not affected Take That’s popularity with new single ‘These Days’ currently challenging for the Number One spot in the Official UK Singles Chartthis week. Meanwhile, Amazon have confirmed that ‘III’ is their most pre-ordered album of all time, overtaking Pink Floyd’s recent album ‘The Endless River’ on their way to the title.

‘III’ was recorded with producers including Greg Kurstin (Lana Del Rey, Lykke Li, Katy Perry), John Shanks (Take That), Stuart Price (Madonna, The Killers) and Jeff Lynne of the band ELO, with work largely taking place at the band’s own studios and London’s Abbey Road Studios.

Take That, now a trio following the departure of Jason Orange earlier this year, tour in 2015. They will play:

Glasgow SSE Hydro (April 28, 30, May 1)
Belfast Odyssey Arena (4/5)
Dublin 3 Arena (8/9)
Birmingham LG Arena (11/14/15/16)
Newcastle Metro Radio Arena (18/19)
Manchester Arena (21-26/28/29)
Sheffield Motorpoint Arena (June 1/2)
London The O2 Arena (4-9/11/12)

To check the availability of Take That tickets and get all the latest listings, head to NME.COM/tickets.