'The Less I Know The Better' used in new commercial
Tame Impala‘s music has been used in a new advert for Apple.
‘The Less I Know The Better’ from the psych band’s recent album ‘Currents’ soundtracks a new commercial short for the Apple Watch. See the advert beneath.
‘Currents’ was released in July, reaching Number Three in the UK Albums Chart and Number Four in the US. It topped the charts in the band’s home country of Australia.
The band’s frontman Kevin Parker recently went on record to say that he didn’t mind fans downloading his music for free.
“There are some CDs I saved up for months to buy when I was doing a paper round, I’d literally spend two months saving up to buy a CD,” Parker said on BBC 6 Music when talking about his early experience of buying music. “But then later in life my friend would burn me a CD that he’d downloaded illegally and it was just as much of a powerful experience, even though the sound quality was kind of crappy.”
He continued: “For me that shows that it’s not really how much you pay for it or even whether or not it’s physical, it can still have an effect on you. I’m not sure what that says about artists making money in the future. Obviously artists need to make money but I also believe that if you do something good the wealth will find you some way.
“If music was free I think it changes the experience but it doesn’t necessarily cheapen it. It doesn’t make it any less profound.
“I used to download music illegally, everyone has. Nobody is innocent. If someone says ‘I love your album but I downloaded it for free’ then good! I don’t want his 20 bucks.”
Tame Impala will play a handful of UK dates next year, with two shows at London’s Alexandra Palace and one at the Manchester Arena.
Manchester Arena (February 11)
London Alexandra Palace (12, 13)