Taylor Swift‘s ‘Bad Blood’ video has broken a Vevo record by achieving 20.1 million views in 24 hours. Click above to watch the Joseph Kahn-directed piece.
Following its broadcast premiere at the 2015 Billboard Music Awards on Sunday night (May 17), ‘Bad Blood’ was posted straight to Vevo and has gone on to outdo Nikki Minaj’s ‘Anaconda’, which previously held the record after attracting 19.6 million views in a day last August.
‘Bad Blood’ originally appeared on Swift’s ‘1989’ album, but this new video version features a guest spot from Kendrick Lamar. Both artists appear in the star-studded, cinematic clip, alongside the likes of Lena Dunham, Selena Gomez, Jessica Alba, Hailee Steinfeld, Ellie Goulding, Paramore singer Hayley Williams, Ellen Pompeo and Cindy Crawford, among many others.
As well as debuting the video, Swift triumphed in eight of the 14 categories in which she was nominated at the Billboard Awards, including Artist of the Year, Best Female Artist and Best Streaming Song for ‘Shake It Off’.
The 25-year-old’s videos have garnered nearly five billion total views to date. 11 of her videos – ‘You Belong With Me’, ‘Mine’, ‘We Are Never Ever Getting Back Together’, ‘I Knew You Were Trouble’, ‘Everything Has Changed’, ‘Mean’, ‘Love Story’, ’22’, ‘Shake It Off’, ‘Blank Space’ and ‘Style’ – have achieved over 100 million views each.
Swift recently revealed that Dunham’s relationship with Jack Antonoff inspired her song ‘You Are In Love’, explaining that she wrote the song after the Girls creator and star opened up about her relationship with the Bleachers singer.
Asked by Elle Magazine about the ‘You Are In Love’ lyric “You’re my best friend”, Swift replied: “I’ve never had that, so I wrote that song about things that Lena [Dunham] has told me about her and Jack [Antonoff]. That’s just basically stuff she’s told me. And I think that that kind of relationship – God, it sounds like it would just be so beautiful – would also be hard. It would also be mundane at times.”